Thursday, June 28, 2007

Workshop Wonderings

I'm halfway through (well 2/3rds to be exact) our latest series of seminars for HIE Moray, and they're progressing well.

Monday and Wednesday's seminars covered various topics including Search Engine Optimisation and Best Practice Web Design. And the content seems to be have been generally well received.

Well, it's free and it is useful (hopefully).

Which set me to thinking about one of the main aspects which I'm trying to demonstrate in the seminars...Content

Content is King.

In fact, content is King, queen, prince, duke, archbishop, serf and handmaid all combined.

In the process of demonstrating this I've been talking a lot about 'Blogs', and how they are a good way to generate traffic. And this is mainly because they are a quick way to generate content. In an age of 'consultants', it's good to know that there are still people out there who are willing to give you the benefit of their experience for free. It makes us all feel good, fuzzy and warm inside.

The internet can be a breeding ground for cynicism but, as I've mentioned in a previous rant, it only reflects the world around it, and possibly your own outlook on life. So, for me, it's about 75% good and 25% bad. (For others it's Satan in electronic form).

Some people can be very precious about their knowledge. 'Knowledge'='Power' etc. But, the internet has pulled the rug from under this somewhat. There's very little that one individual knows which can't be found somewhere else, so it's best that people visit you for your insights.

But my point is (eventually!)this.... write constructive, creative and informative articles and (most) people will be grateful. They may even pay you a visit on a regular basis, and they may even tell their friends how helpful you are.

If knowledge is power, and power corrupts, then giving away some knowledge can't be such a bad thing.

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